As a film director, Mads Jeppesen tells stories through strong and beautiful imagery that touches its viewers in a special way. With an academic background in communication, Mads has a unique attention to and understanding of the most important piece of the commercial film puzzle: The viewer.

According to Mads, good directing means not being afraid to challenge your viewers – and always being ready to guide them.

Mads’ ambition and passion are especially reflected in his ability to frame the narrative in a compelling universe and a captivating mood and the love of cinema clearly shrines through in his production, which tend to have several intertextual references.